Hi, I'm Arthi!
👋
Product Designer & Researcher
👋
👋
👩🏻💻
Available for new projects
I create thoughtful, user-centered digital experiences that bridges business goals and user insights.
On other days, you’ll find me 🎨 painting sunlit oilscapes en plein air 🐿️ sketching whimsical forest creatures ✍️ writing tiny tales about big imaginations ✨
Hi, I'm Arthi!
&
👋
👩🏻💻
Available for new projects
👋
Hi, I'm Arthi! Product Designer & Researcher
I create thoughtful, user-centered digital experiences that bridges business goals and user insights.
On other days, you’ll find me 🎨 painting sunlit oilscapes en plein air 🐿️ sketching whimsical forest creatures ✍️ writing tiny tales about big imaginations ✨
📍Chicago- based UI / UX Designer, Researcher 👩🏻🔬
aspiring children's book writer & illustrator 👩🏼🎨.
Often lost in ✨ ethereal, whimsical worlds.
Fueled by large slabs of chocolate 🍫,
🌳 long walks in the park, wildflower collecting 🪻🌻 & true crime podcasts 🕵🏼♀️🎧.
Currently exploring the 🪄 magic of children media.
Hi, I'm Arthi!
I blend creativity and story-telling to craft experiences that stand the test of time.
On other days, I’m a whimsical illustrator, fine artist , and an occasional story- teller.
On other days, I’m a whimsical illustrator, fine artist , and an occasional writer.
Featured Projects
Selected Projects I've worked on Professionaly
Case Study
CRM
2024
👉 "How might we turn dense workflows into delightfully intuitive ones?"
A complex legal CRM redesign focused on reducing user friction, simplifying navigation, and improving productivity for legal professionals.
Feature
AI
2024
👉 Bringing intelligent assistance into everyday legal work.
Designed and integrated AI features that enable contract summarization, document parsing, and insight automation, all within the existing product ecosystem.
Case Study
Web
2023
👉 A fresh new design with a rebranding
As part of the UpperLevelCRM product refresh, I redesigned the interface with a focus on usability, scalability, and modern branding. My design work integrated AI features like contract summarization, document parsing, and insight automation, improving workflow efficiency for legal and sales teams.
Case Study
App
2024
👉 Bringing intelligent assistance into the kitchen
Reeezy is a recipe discovery and cooking app enhanced with AI. I designed features that made recipes more interactive, personalized, and accessible for everyday users.
Case Study
App
2024
👉 Supporting mental health with AI
I volunteered with ORA, an early-stage mental health startup, to explore how AI could support self-reflection, journaling, and therapy preparation. My role included synthesizing user research, analyzing surveys, and testing prototypes to uncover user preferences and concerns.
Featured Projects
A selection of real-world, professional design work across CRM, mobile, and AI-enabled platforms.
Case Study
CRM
2024
Bridgelegal CRM 🔐
Complex legal CRM redesign to cut user friction and improve navigation.
Feature
AI
2024
Bridgelegal AI 🔐
AI features Integration for summarization, automation and improved analysis.
Case Study
CRM
2023
UpperLevelCRM Redesign
Designing a fresh new look for a CRM designed for voice artists
Featured Projects
A few projects I've worked on
Case Study
CRM
2024
👉 "How might we turn dense workflows into delightfully intuitive ones?"
A complex legal CRM redesign focused on reducing user friction, simplifying navigation, and improving productivity for legal professionals.
Research Projects
These projects reflect my ongoing exploration into how technology can nurture creativity, learning, and emotional growth in young audiences.
My research interests lie at the intersection of children, creative learning and technology. I am excited to explore children’s media, child centered interactions, and ethical design for young audiences.
Product Design
Bluey isn’t just a hit kids’ show, it’s a goldmine of playful learning, visual storytelling, and sound design. In this article I've explored how designers can adopt certain principles from Bluey to design experiences for kids.
UX AUDIT
A surface-level heuristic evaluation of kids’ digital interfaces. No user testing was conducted; instead, I used research-informed criteria to simulate how young users might interact with and experience each product.
Medium Article
A deep dive into what dark patterns are, where they came from, why they persist, and what role designers play in making (and unmaking) them.
Product Design
Fun Projects!
A peek into experiments, side quests, and creative curiosities.
Design Blog
A UI/UX blog that captures curious design mishaps, inconsistencies, and overlooked friction points all with a dash of humor and a designer’s eye.
AI Based Web App
A conversational movie recommender built with AI. NetPix explores how smart interfaces and natural prompts can reduce decision fatigue and streamline discoverability.
Framer Website
A playful personal site built in Framer to experiment with modern layouts, themes, and interactions — while sharing a curated list of my favorite things across design and life.
Creative Outlets
A little corner for all the fun, artsy things I do outside of design work.
From doodling quirky characters 🧸, writing silly stories 🪿, or just playing with colors and words for the joy of it 🦦.
These creative outlets keep me inspired and remind me why I love making things in the first place.